The Three-Hour Brand Sprint

Outline

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• Brand exercises make big decisions easier
• Introducing the Brand Sprint
• Set the Stage
• 1. 20-Year Roadmap (15 minutes)
• 2. What, How, Why (30 minutes)
• 3. Top Three Values (30 minutes)
• 4. Top Three Audiences (30 minutes)
• 5. Personality Sliders (30 minutes)
• 6. Competitive Landscape (30 minutes)