Outline
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- [Understand the Different Types of Values](https://hbr.org/2002/07/make-your-values-mean-something#DFP_TITLE_pos2:~:text=Understand the Different Types of Values,urgency one of our core values.”)
- [Be Aggressively Authentic](https://hbr.org/2002/07/make-your-values-mean-something#DFP_IC_pos3:~:text=Be Aggressively Authentic,showed an insincere video promptly discovered.)
- [Own the Process](https://hbr.org/2002/07/make-your-values-mean-something#DFP_IC_pos3:~:text=Own the Process,to gather input and build consensus.)
- [Weave Core Values into Everything](https://hbr.org/2002/07/make-your-values-mean-something#DFP_IC_pos4:~:text=Weave Core Values into Everything,for every decision the company makes.)